Admiral Group commits to £1m partnership with national children’s charity

Admiral Group has signed a three-year partnership with Save the Children UK worth £1m to support the charity’s UK and global work.

In this partnership, the insurer aims to help children shape safer, fairer and more resilient communities by listening to their voices and building on their ideas. 

The work will be delivered in Wales through two child-led programmes to reach over 17,500 children and their families living in some of the most disadvantaged communities.

The first project will work with children and families living in areas with high levels of poverty in Cardiff, Rhondda Cynon Taf and Neath Port Talbot to understand what information, guidance and practical support children and families need in emergencies, such as flooding.  

Meanwhile, the second project aims to empower children to design and lead on climate and nature propositions to provide better access to safe and green spaces within their communities for them to play and learn.

Michelle Leavesley, chief sustainability officer at Admiral Group, said: “Through our partnership with Save the Children, we’re proud to support work that strengthens resilience, responds to poverty and climate related challenges and puts children’s voices at the heart of shaping safer futures.

”Working together in Wales and beyond, this partnership reflects how we’re continuing our journey to better, combining our experience in risk and resilience with Save the Children’s deep expertise to help communities feel more prepared and more supported so children can grow up safe and thrive.” 

Further action

The partnership will also see Admiral Group supporting Save the Children’s global work as a member of the Humanitarian Network.

The network is an alliance of Save the Children’s corporate partners who collectively mobilise resources, raise awareness and drive innovation to better support children and communities before, during and after emergencies.

Moazzam Malik, chief executive at Save the Children UK, said: “Children are demanding a greener and more just future.

”We owe it to them to deliver that and take serious action on the climate crisis and growing inequality. Effective emergency response doesn’t start when a crisis hits – it starts with listening to children and families as they know what works best for their communities and providing them with the tools to prepare.  

“We are delighted that Admiral Group has chosen to support both our global emergency fund through their membership of our Humanitarian Network and our critical work in the UK. We look forward to working together on our shared ambition to build a better climate for childhoods in Wales and around the world and to influence local and national policy and practice so that children can reach their potential.”