Analysis

Opinion: Is nepotism inherently bad or an underutilised talent attraction tool?

By 2025-10-15T08:00:00

nepotism

Nepotism can provide a ‘base level understanding of the opportunities’ within insurance, with career conversations at home potentially attracting a cohort of the next generation of talent to the Square Mile

According to the Cambridge Dictionary, nepotism is defined as “the act of using your power or influence to get good jobs or unfair advantages for members of your own family”. Lee Anderson, group deputy chief executive at Specialist Risk Group (SRG), told me in 2024 that there was indeed a “very rich vein of nepotism” in UK general insurance (UKGI).

However, considering the ongoing challenge UKGI is experiencing when it comes to attracting younger talent into the market, could the perspective be pivoted here to instead see nepotism as a talent attraction tool, raising awareness of the industry as a place for interesting, long-term careers across a broad spectrum of roles, with the family dinner table acting as an educational ‘water cooler’ moment?

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